During these difficult times, should brands only work for profit? Or should they also be picking a bit of broader societal responsibility? Christian Sarkar, a management thinker and co-author of two books with Philip Kotler including one on ‘Brand Activism’, thinks brands need to think beyond profit.

In this session, we’ll unveil:

• Christian Sarkar’s views on why brands need to adopt social responsibility, which is even more essential during COVID times.
• How the world needs to look at Mittelstand and push for more equitable economic development.
• How COVID is creating opportunities for a new economic order.
• Christian Sarkar’s collaboration with Philip Kotler on the Wicked 7 project to tackle some of the world’s pressing problems.