The COVID crisis and the ensuing lockdown created a crisis for several industries.

In the coming week, we see the impact on publishing. And we speak to the Preeti Vyas – CEO of one of India’s oldest storytelling brands – Amar Chitra Katha.

During COVID, ACK did what was the most natural thing to do – Go Digital. And guess what – They saw a massive surge in subscribers, from 79k to almost a million. What’s more, they brought families together reading classic mythologies or getting lost in the innocent world of Tinkle. Preeti used the lockdown to craft one of the finest transformations stories for the brand ACK.

This Saturday we unearth how ACK gave families a lovely reprieve from the harsh COVID reality.